Chinese Zodiac-Inspired Sneakers

Nike's Year of the Dog Sneaker is Said to Drop in 2018

Nike's Year of the Dog sneakers celebrate the Chinese zodiac with a new Air Force 1 iteration, that's sure to appeal to sneakerheads everywhere.

The shoe maintains Nike's classic silhouette, offering the wearer optimal support and comfort, regardless of whether they're running errands or spending the entire day on their feet. The design of these shoes have been re-imagined with a slightly fuzzy heel and intricate illustrations that reference the dog breed, the Tibetan mastiff. The remainder of the shoe features graphics inspired by the traditional Tibetan "Tangta" graphics, which represent good fortune. The shoes feature a cream and beige colorway that's perfect for pairing with any outfit.

Nike's Year of the Dog sneakers have a rumored release date of 2018.
Trend Themes
1. Chinese Zodiac- Inspired Fashion - There are opportunities for brands to incorporate Chinese zodiac-inspired designs in their fashion lines.
2. Cultural Celebrations Marketing - Brands can leverage cultural celebrations, like the Chinese zodiac, to promote new products and campaigns.
3. Personalized Zodiac Products - There are opportunities to create personalized products that cater to different zodiac signs and their corresponding traits.
Industry Implications
1. Fashion & Apparel - Brands in the fashion and apparel industry can incorporate zodiac-inspired designs in their products to appeal to a wider audience.
2. Sportswear - Sportswear brands can utilize cultural celebrations like the Chinese zodiac to release limited edition collections and attract a niche market of sneakerheads and collectors.
3. Marketing & Advertising - Marketing and advertising agencies can work with brands to create campaigns that leverage cultural celebrations and zodiac signs to promote products and services.

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