Nike's Hidden Messages pack were designed in celebration of the 2020 Olympics, and its host, Japan and while the games have been postponed, consumers are still able to get their hands on the Nike x BAIT collaboration.
One of the biggest highlights form this line arrives in the form of a miniature Air Max 95, which boasts a tiny silhouette that can be placed on a keychain. This mini shoe arrives in multiple colorways that serve as permanent momentos from the Olympic Games. Each consumer that purchases one of the shoes from the Hidden Messages pack will receive the adorable shoe collectable from the brand, offering a more incentivized purchase that's sure to appeal to collectors.
Commemorative Sport Shoe Keyrings
Nike's Hidden Messages Pack Arrives with Mini Air Max 95s
Trend Themes
1. Miniature Collectable Shoes - The trend of creating miniature collectable shoes offers a new opportunity for companies to create limited edition souvenirs for customers.
2. Branded Keychains - The rise of branded keychains presents an opportunity for companies to offer unique and functional merchandise that customers can use every day.
3. Limited Edition Collaborations - The trend of limited edition collaborations allows for companies to team up with other brands and leverage their combined fanbase for increased sales and exposure.
Industry Implications
1. Sports Apparel - The Sports Apparel industry could capitalize on the trend of creating miniature collectable shoes for merchandising purposes and building customer loyalty.
2. Souvenirs and Memorabilia - The Souvenirs and Memorabilia industry could benefit from the trend of branded keychains to offer functional and unique products for customers visiting and touring different locations.
3. Fashion Collaborations - The Fashion industry is poised to leverage the trend of limited edition collaborations with other brands to create unique, high-end products that cater to a unique audience.