The latest Nike N7 sportswear collection, released for the Summer 2014 season, celebrates the perseverance of Nike's N7 ambassadors. N7 ambassadors are Native American and Aboriginal athletes who fly the flag for their communities while enhancing their chosen sport and the Nike brand itself.
The Nike N7 sportswear aims to tap into Native American cultures' strength and respect for nature, in addition to their storytelling traditions and unique insights into life.
The designs incorporate three major elements of nature -- mountains, sky and plant life -- with the N7 logo. The N7 logo consists of three arrows pointing back (to signify past generations), three arrows point forward (to signify future generations) and a single central arrow to represent the current generation.
This Nike N7 collection comprises shoes, t-shirts, shorts and tanks.
Aboriginal-Inspired Sportswear
The Nike N7 Collection Celebrates Native American Cultures
Trend Themes
1. Cultural Celebration in Sportswear - Opportunity for brands to collaborate with diverse cultures and create sportswear that celebrates their heritage.
2. Nature-inspired Designs - Potential for sportswear brands to incorporate elements of nature in their designs and connect with consumers who appreciate the outdoors.
3. Storytelling Through Fashion - Brands can explore the use of fashion as a medium for storytelling and creating meaningful connections with their consumers.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to collaborate with indigenous communities and create collections that celebrate their cultures and stories.
2. Fashion - Fashion brands can leverage storytelling and cultural inspiration to create unique and meaningful collections that resonate with consumers.
3. Outdoor Apparel - Outdoor apparel brands can tap into nature-inspired designs to create products that appeal to consumers seeking a connection with the natural world.