Skateboarders and shoe collectors were delighted to see professional skater Eric Koston’s Nike Eric Koston 2’s make a special LA debut this past week and now French Canadian fans are getting the exclusive chance to test out these chic additions to the Nike SB family in Montreal too.
The Nike Eric Koston 2’s are the follow up shoes to Koston’s first pair of boarding shoes aptly named the Eric Koston Paradise 1 shoes. Unlike their aqua blue predecessors, the Nike Eric Koston 2’s are made mostly from a darker material, feature a stand-out white sole and are accented with an eye-catching pink swoosh.
To help Koston’s Canadian fans celebrate, Nike SB debuted a special space in Montreal that’s been decked out with Koston-themed pillows and decorations and topped off with a buildout skatepark.
Canuck-Inspired Skate Shoes
The Nike Eric Koston 2 ‘s Get a Special Canadian Debut
Trend Themes
1. Skate Shoe Innovations - The Nike Eric Koston 2's introduce a darker material, a stand-out white sole, and an eye-catching pink swoosh, bringing innovation to the skate shoe industry.
2. Exclusive Brand Collaborations - The special Canadian debut of the Nike Eric Koston 2's in Montreal showcases the potential for brand collaborations in the skateboarding industry.
3. Marketing Experiences - Nike SB's creation of a special space in Montreal with Koston-themed decorations and a buildout skatepark highlights the trend of providing immersive marketing experiences.
Industry Implications
1. Athletic Shoe - The Nike Eric Koston 2's bring disruptive innovation to the athletic shoe industry with their unique design and features.
2. Skateboarding - The exclusive debut of the Nike Eric Koston 2's in Montreal highlights the potential for growth and disruption in the skateboarding industry.
3. Brand Marketing - Nike SB's marketing strategy for the Eric Koston 2's demonstrates the importance of creating memorable brand experiences in the competitive sports apparel industry.