A preview of the Nike Air Force 1 'Year of the Dragon' has recently made its way on the web just in time for the new year.
Compared to what New Balance and Converse have brought to their zodiac-inspired sneakers, the Nike Air Force 1 'Year of the Dragon' is a lot more subtle. It's harder to make out the details, but the intricate designs are there. Inspiration was drawn from the Amur River, which coincidentally, is also known as the Black Dragon river. Artistic elements from ancient Chinese art such as the swirling tides have been incorporated into the upper part of the shoe. The tongue also features the image of a dragon while the inner sole boasts a water design as a nod to the river. The swoosh has been given a reptilian pattern in homage to the dragon.
There's no release date yet, but these are available through a few retailers in Asia.
Mythical New Year Kicks
The Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese Holiday
Trend Themes
1. Zodiac-inspired Sneakers - There is a growing trend in creating sneakers inspired by zodiac signs, and companies such as Nike, New Balance, and Converse can tap into this trend to create more designs and expand their market.
2. Incorporating Ancient Art Elements Into Sneaker Design - The use of ancient Chinese art elements in the shoe design of Nike Air Force 1 'Year of the Dragon' presents an opportunity for companies to look at other historical and cultural art inspirations to incorporate into their products.
3. Subtle Design Aesthetic - The more subtle design of Nike Air Force 1 'Year of the Dragon' compared to other zodiac-inspired sneakers presents an opportunity for companies to appeal to consumers who prefer a more understated style.
Industry Implications
1. Footwear - Footwear companies such as Nike, New Balance, and Converse can take advantage of the rising trend in zodiac-inspired sneakers to create more designs and expand their market.
2. Fashion and Design - The use of ancient art elements in Nike Air Force 1 'Year of the Dragon' presents an opportunity for designers and fashion companies to incorporate historical and cultural art inspirations into their products.
3. Marketing and Advertising - The subtle design aesthetic of Nike Air Force 1 'Year of the Dragon' present an opportunity for marketing and advertising agencies to develop campaigns that target consumers who prefer understated style and design.