There is something particularly fresh about Nika Shatova's photography. I think it has to do with the soft lighting that hasn't succumbed to the whole vintage-finish trend going on in many photographers' portfolios right now.
Nika Shatova is a Russian photographer who seems to focus mainly on portraits. She specializes on capturing mothers-to-be, couples and babies in particular, according to Whitezine. Pure and simple, her work is all about the subject and his or her connection with the camera.
Fresh Feminine Photography
Nika Shatova Focuses on Pure Portraits
Trend Themes
1. Pure Portraiture - Photography focusing on capturing the subject's true essence and connection with the camera through minimalist and simple styles.
2. Feminine Photography - Photography that portrays women in a unique, fresh and strong way, looking beyond conventional female stereotypes.
3. Lighting Innovation - Development of new, forward-thinking lighting techniques that break away from traditional styles and vintage-finish trends.
Industry Implications
1. Photography - Innovative approaches to portraiture that showcase the subject's personality and individuality.
2. Marketing and Advertising - Exploration of new styles in photography that break traditional gender stereotypes and promote unique and unconventional perspectives.
3. Lighting Technology - Advancements in sustainable and efficient lighting technology for photography and other industries that promote unique styles and perspectives.