The Next Gen conference is catered to the tastes of the young entrepreneur. As a result, the event's approach to marketing is very high-energy, combining classic Millenial desires -- from always being productive and learning to growing as a community.
The trailer for the Next Gen Conference entices viewers as it posses a very simple question at its core: 'Do you want to be successful?' The video effortlessly depicts the daily grind of the ambitious youth and the high-energy soundtrack definitely inspires action. Aside from this, the Next Gen Conference markets to those interested in joining its community through the LIVE! Series which features "tactical advice and inspiring stories" from best-selling authors and renowned speakers. The Mentorship Corner is another perk as it connects business leaders with rising entrepreneurs.
Youth-Focused High-Energy Conferences
The Next Gen Conference is Communal and Millenial-Focused
Trend Themes
1. High-energy Conferences - Disruptive innovation opportunity: Create dynamic and engaging conference experiences that cater to the young entrepreneur's desire for energy, excitement, and inspiration.
2. Millennial-focused Marketing - Disruptive innovation opportunity: Develop marketing strategies that resonate with millennials, tapping into their desire for productivity, constant learning, and community growth.
3. Communal Event Experiences - Disruptive innovation opportunity: Design conferences that foster a sense of community by providing platforms for networking, mentorship, and connecting rising entrepreneurs with established business leaders.
Industry Implications
1. Business Conferences - Disruptive innovation opportunity: Transform traditional business conferences into high-energy, engaging events that cater to the desires of the young entrepreneur.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop marketing strategies tailored to millennials, utilizing their preferences for productivity, continuous learning, and community engagement.
3. Entrepreneurship Support - Disruptive innovation opportunity: Build platforms and services that facilitate networking, mentorship, and connections between rising entrepreneurs and experienced business leaders.