Old El Paso is looking to make family meal times a little less messy with its new Tortilla Pockets.
Old El Paso's new Tortilla Pockets offer the delicious taste of a soft flour tortilla, but they have a sealed bottom to make for easy filling and less mess. As Emiko Brook, Old El Paso Senior Brand Manager, explains, "The inspiration behind our products is always rooted in how we help families spend more time together and create fun mealtime memories... Tortilla Pockets are a new way for families to come together during a busy week and spend more time having fun around the dinner table."
To celebrate this clever dinnertime innovation, Old El Passo has teamed up with Season Six "Bachelorette" and mom of two Ali Fedotowsky-Manno. Fedotowsky-Manno has taken the Old El Paso Tortilla Pockets for a test drive with her family and says the new product makes for a fun, mess-free dinner experience.
Sealed Tortilla Wraps
Old El Paso's New Tortilla Pockets Have a Sealed Bottom for Easy Filling
Trend Themes
1. Sealed Food Wraps - Opportunity to innovate the food packaging industry by creating products with sealed bottoms that make filling and eating easier and less messy.
2. Convenient Meal Solutions - Innovative companies can explore more ways to make mealtime less time-consuming by creating products that are easy to prepare and consume.
3. Collaborations with Influencers - Brands can leverage the reach of influencers to promote their new products and gain customer trust and loyalty.
Industry Implications
1. Food Packaging - Companies in the food packaging industry can explore new ways to design and innovate packaging that meets customers' needs for convenience.
2. Prepared Foods - Opportunity to develop and promote prepared foods that allow customers to have easy and convenient meal solutions for their busy lives.
3. Social Media Marketing - Brands can leverage social media influencers to promote their products and reach a larger audience.