Unveiled at CES 2016 in Las Vegas, the new Sony Walkman is a contemporary version of an iconic music player. A bulkier version of the listening device may bring back memories of the 80s but its sleek update is Sony's latest take on a model that the brand has been reviving for the past two years.
The latest Sony Walkman model is wireless and boasts Bluetooth capabilities and a brand new color scheme. Introducing six new hues -- white, grey, blue, lime green, red and purple -- Sony appeals to budget-conscious millennials and introduces a more affordable version of 2014's A17 device.
The new Sony Walkman is also equipped with a user-friendly touchscreen, features a metallic finish and is equipped with noise-cancelling earbuds.
Remixed Retro Music Players
The New Sony Walkman Boasts a Rainbow-Hued Color Palette
Trend Themes
1. Wireless Music Players - The trend of wireless music players presents an opportunity for companies to innovate on design and features.
2. Budget-friendly Electronics - The trend of offering more affordable versions of existing devices allows companies to tap into new consumer markets.
3. Retro Revival - The trend of reviving retro devices with modern updates provides companies with a chance to capitalize on nostalgic appeal.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore disruptive innovations in wireless technology and affordability.
2. Music Streaming Services - Music streaming services can partner with companies producing wireless music players to provide a seamless streaming experience.
3. Fashion and Accessories - The fashion and accessories industry can collaborate with electronics brands to create stylish and customizable devices for consumers.