Recently, beloved Russian fashion designer Gosha Rubchinskiy lent his talents to help create a new RETROSUPERFUTURE series.
The resulting sunglasses have a unique look that comes from a blend of futuristic and retro styles. A number of the pairs pay homage to vintage 1920s and 30s designs, while others feature elements from a few decades ahead. As HYPEBEAST reports, the second design within the new RETROSUPERFUTURE series was inspired by the colorful rave culture of the 1990s, which many of the Russian fashion designer's other works draw from as well.
The collaborative sunglasses series was reportedly first seen at the 2016 Pitti Uomo show, an international event for menswear and accessories that featured a number of memorable launches.
Russian Designer Sunglasses
This New RETROSUPERFUTURE Series Was Made with Gosha Rubchinskiy
Trend Themes
1. Futuristic-retro Sunglasses - Opportunity to innovate by combining elements of past and future designs in the production of sunglasses
2. 1990s Rave-inspired Sunglasses - Opportunity to create sunglasses inspired by previous decades, specifically the rave culture of the 90s
3. Designer Collaborative Sunglasses - Opportunity to collaborate with designers in the production of new and unique sunglasses designs
Industry Implications
1. Luxury Fashion - High-end fashion industry can create a new trend for luxury futuristic-retro sunglasses
2. Eyewear - Opportunities to create demand for sunglasses inspired by the rave culture of the 90s or unique wearable collabs
3. Men's Accessories - Opportunities to create exclusive designs for men's accessories such as sunglasses through collaborations with fashion designers