The new Nike app lives up to the American sports apparel giant's promise to make it easier than ever for athletes of all levels and persuasions to make use of smartphone app technology to get the best possible gear for their needs, whilst also enjoying guidance from athletic experts and enjoying opportunities to attend events of interest to them.
The Nike+ app, available for download on the iOS and Android platforms, uses a simple interface that allows users to customize content based on the sports they're into. They can then receive exclusive tips, product release information and multimedia stories that target their interests.
This new Nike app is a fine example of app technology being used to enhance customer engagement.
Customized Sports Apparel Apps
The New Nike App Lets Users Access Sports-Specific Product Tips
Trend Themes
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2. Smartphone App Technology - Potential for app technology to revolutionize the way athletes access gear and receive expert advice.
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Industry Implications
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2. Mobile App Development - Opportunities for developers to create innovative smartphone apps tailored to athletes' needs.
3. Digital Marketing - Potential for targeted marketing strategies using customized content and multimedia stories.