Marble Slab Creamery recently teamed up with the entertainment company King to create three new ice cream combinations inspired by the popular mobile game 'Candy Crush.' With decadent mix-ins such as brownie pieces and gummy bears, the new ice cream flavors are likely to appeal to more than just Candy Crush fans.
The new ice cream combinations from Marble Slab include three different varieties: Chocolate Mountains, Marshmallow Surprise and Candy Clouds. All of the flavors draw on the popular mobile game to combine different Marble Slab ice creams with sweet toppings such as chocolate chips, gummy bears and fudge brownie pieces. All of the treats are then finished with rainbow sprinkles to create Instagram-worthy treats.
To sweeten the deal, Marble Slab is also launching a giveaway for a prize pack filled with cool Candy Crush merchandise.
App-Inspired Ice Creams
Marble Slab's New Ice Cream Combinations are Inspired by a Mobile Game
Trend Themes
1. App-inspired Food - There is an opportunity for other food brands to collaborate with popular mobile apps and create app-inspired food or drink items.
2. Social Media-friendly Treats - By creating visually appealing treats that are sure to garner likes, businesses can tap into the trend of social media food culture.
3. Collaborative Marketing - Collaborating with popular brands, games, or apps can create buzz and generate excitement around a new product or limited-time offer.
Industry Implications
1. Food & Beverage - Food and beverage companies can create partnerships with entertainment companies to promote new products and create buzz on social media.
2. Gaming - Game companies can collaborate with food and beverage brands to extend their reach and further monetize their brands through licensing deals.
3. Marketing - Marketing firms can work on developing collaborations between different brands to create unique partnerships and cross-promotional opportunities.