In time for the spring, a new Greg Lauren jacket was revealed, which has a lightweight design, and combines retro denim wear with a military-inspired olive green material.
The jacket has a highly distressed aesthetic to it, with patches of differently colored denim material stitched into it to make it look as though it's been worn for years and haphazardly repaired. The jacket has a unique cut to it as well, with flowing lines and an open front that comes from Greg Lauren's choice to use Japanese-style kimonos for inspiration.
Due to this mixture of influence, the jacket was dubbed the 'Greg Lauren Army Jungle Vintage Denim Kimono.' Currently, it's available through H.Lorenzo, where it retails for $2,439 USD.
Distressed Military-Inspired Jackets
This New Greg Lauren Jacket Boasts a Unique Patchwork Look
Trend Themes
1. Patchwork Design - The distressed military-inspired jacket showcases the trend of patchwork design, offering opportunities to incorporate this style in various apparel items and accessories.
2. Retro Revival - The jacket's combination of retro denim wear and military-inspired elements taps into the trend of retro revival, presenting opportunities for brands to create unique, nostalgia-infused pieces.
3. Luxe Casualwear - The Greg Lauren jacket represents the growing trend of luxe casualwear, providing an opportunity for designers and retailers to cater to consumers seeking elevated, yet relaxed, fashion options.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the potential of patchwork designs to offer customers unique and personalized clothing options.
2. Streetwear - The jacket's retro revival aesthetic aligns with the streetwear industry, offering a chance for streetwear brands to create limited-edition collaborations and exclusive collections.
3. Luxury Fashion - Luxury fashion brands can capitalize on the trend of luxe casualwear by incorporating military-inspired elements into their designs, offering high-end, elevated casual options.