If you're handed a $5 bill that looks a little strange, don't fear! The Treasury Department has given Lincoln a facelift. The Treasury is rolling out new fives featuring state of the art anti-counterfeiting measures and purple ink. "While the redesigned $10, $20 & $50 all have colorful designs the new $5 blends from purple to gray with shining yellow stars: not to mention the giant purple 5 on the back," according to Neatorama.
Implications - Look closely at the bill. The most important thing about it is the new purple tinge that stands conspicuously in the middle of the bill and blends grey around the edges.
Lincoln's Face-Lift
Colourful New Fives
Trend Themes
1. New Currency Designs - The new state-of-the-art anti-counterfeiting measures in redesigned bills present an opportunity for further innovation in currency design.
2. Colorful Bills - The introduction of colorful designs on US currency provides a potential market for printers and designers of banknotes to pitch new ideas to the Treasury Department.
3. Improved Anti-counterfeiting - The introduction of new anti-counterfeiting measures in US currency opens up a market for companies who specialize in developing and selling anti-counterfeiting technology.
Industry Implications
1. Printing - The new designs on the $5 bill create an opportunity for printing companies to bid on US currency printing contracts.
2. Design - The Treasury Department's redesign of US currency represents a new opportunity for graphic designers to submit ideas to the government for future bills.
3. Anti-counterfeiting Technology - The Treasury Department's introduction of new anti-counterfeiting measures requires the services of firms that specialize in developing anti-counterfeiting technology.