Even after all the flack they've received for their controversial nudevertising, Abercrombie & Fitch isn't backing away from using skin to sell clothes.
Their Gilly Hicks lingerie stores have a topless young thing frolicking on the beach in a web video. If customers are offended by such advertising, it's not showing up on the bottom line. Profits are titillatingly higher compared to a year ago.
Implications - One of the best ways a company can create lasting brand awareness is by investing in a highly sexualized ad campaign. This draws interest from fans of the company, the media, and critics. Regardless of the kind of attention, sexually charged advertising generates brand recognition and interest.
Clothless Fashion Ads
A & F's Gilly Hicks Nudevertising
Trend Themes
1. Sexually Charged Advertising - Exploring sexually charged advertising can generate brand recognition and interest.
2. Controversial Marketing Strategies - Implementing controversial marketing strategies can attract attention from fans, media, and critics.
3. Brand Awareness Through Provocative Ads - Investing in provocative ad campaigns can create lasting brand awareness.
Industry Implications
1. Fashion Retail - Fashion retailers can explore sexually charged advertising to attract customers and create brand recognition.
2. Marketing and Advertising - Marketing and advertising industries can offer expertise in implementing controversial and provocative marketing strategies.
3. Media and Entertainment - Media and entertainment industries can capitalize on the attention generated by sexually charged advertising campaigns.