Nothing says Winter Wonderland more than a skull globe. Neiman Marcus of course came up with this slightly creepy symbol. The silver plated skull replicates the traditional snow globe. Winter associated with darkness, fear, danger and mystery. What a fun gift!
Implications - Consumers are obsessed with making old traditions and retro memorabilia their own. By remixing old products like a snow globe and adding something modern like a skull to it, consumers are making their own history and leaving their mark on the world. Brands that know how to connect with their customers don't just stick to tradition, they tweak it in order to stay fresh and satisfy their clients.
Skull Snow Globe
Neiman Marcus Ornament Only Slightly Creepy
Trend Themes
1. Retro Remix - Consumers are obsessed with remixing old products with modern elements, creating new personalized products and leaving their mark on traditional items.
2. Dark Winter - Winter is now associated with darkness, fear, danger, and mystery, creating a new market for products that cater to these themes.
3. Converging Themes - Combining seemingly disparate themes, such as skulls and snow globes, is a trend that brands can capitalize on to create fresh and unique products.
Industry Implications
1. Gifts and Novelties - This industry can benefit from tapping into the trend of personalized and unique products that remix old traditions and add modern elements.
2. Home Decor - The dark winter trend can inspire home decor that plays with shadows, light, and mystery to create a cozy and unique atmosphere.
3. Fashion and Accessories - Skull motifs and other dark winter themes can be incorporated into fashion and accessories, creating a new market for avant-garde and edgy designs.