Natural immunity-boosting products tend to have a greater impact on the market as wellness-minded consumers emphasize a holistic approach to their health. In a bid to help consumers strengthen their immune system during the COVID-19 pandemic, Juice It Up! launched a special promotion, bringing back "two antioxidant powerhouses"—the Superfruit Sunrise® Smoothie and the Mighty-C Immunity Shot.
The former beverage is "the brand's most vitamin C-packed product ever." The drink boasts a blend of acerola, which is a superberry from Brazil, ginger, banana, orange, passion fruit, and pineapple. Superfruit Sunrise® is claimed to also aid in heart and eye health, as well as regulate digestion. The Mighty-C Immunity Shot, on the other hand, is an add-on for any raw juice, smoothie, or bowl. It is loaded with enzymes to aid digestion.
Juice It Up! offered the two natural immunity-boosting products in a member-exclusive promotion between May 4th and May 10th.
Natural Immunity-Boosting Products
Juice It Up! Emphasized Its Nutritious Smoothie & Immunity Shot
Trend Themes
1. Natural Immunity-boosting Products - Opportunity for brands to develop and promote products that enhance the immune system naturally.
2. Holistic Wellness Approach - Growing demand for products that prioritize overall well-being and take a holistic approach to health.
3. Member-exclusive Promotions - Brands can leverage exclusive promotions to reward loyal customers and create a sense of exclusivity.
Industry Implications
1. Health and Wellness - Industry can innovate and offer a wide range of natural immunity-boosting products to cater to wellness-minded consumers.
2. Food and Beverage - Opportunity for the industry to create nutritious smoothies, juices, and shots that focus on immune system support.
3. Marketing and Promotion - Industry can capitalize on member-exclusive promotions to drive customer loyalty and generate buzz around products.