September 29th is National Coffee Day, and iconic American fast food chain Dunkin' is celebrating by giving out free brews. This promotion aims to celebrate its consumers with what's being described as a beverage-first approach.
In an official statement, Drayton Martin, VP of brand stewardship at Dunkin’ said "We’re declaring National Coffee Day as National Dunkin’ Day to highlight how much our coffee means to people, and create an opportunity to raise a cup to everyone across the entire country who understands and appreciates how important that daily cup of Dunkin’ can be to keep running."
The promotion is only available in-store or at drive thrus at select locations and doesn't apply to the brand's Nitro cold brew and cold brew.
Coffee Chain Holiday Takeovers
Dunkin' Claims National Coffee Day as National National Dunkin’ Day
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Industry Implications
1. Fast Food Chains - Opportunity for fast food chains to develop their own holiday promotions and drive customer engagement.
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