A recently launched NARS campaign builds upon the successes of the cosmetic brand's previous web3 endeavors. Dubbed 'Orgasm, Activated,' the marketing initiative launched on July 31st, in celebration of National Orgasm Day.
For the new NARS campaign, the brand collaborated with five female-identifying digital artists to create a series of exclusive NFTs (Non-Fungible Tokens). Self-expression and NARS' iconic Orgasm shade are central to the virtual activation.
The artists that the cosmetic brand tapped for 'Orgasm, Activated' include Dr. Alex Box, Serwah Attafuah, NINOCENCE, Clara Bacou, and Damara Ingles. The creatives were tasked with producing their artistic interpretations of Orgasm's colors and textures. These interpretations are seamlessly integrated into augmented reality (AR) filters, which are available for use through NARS' Instagram account.
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Trend Themes
1. Artist-created Nfts - The NARS campaign showcases the collaboration between the cosmetic brand and digital artists to create exclusive NFTs, leveraging self-expression and NARS' iconic Orgasm shade.
2. Virtual Activation - The 'Orgasm, Activated' campaign incorporates augmented reality (AR) filters seamlessly integrated into NARS' Instagram account, offering users a virtual experience with the NFTs.
3. Web3 Marketing - NARS builds upon its previous web3 successes with the 'Orgasm, Activated' campaign, emphasizing the brand's exploration of blockchain technology and NFTs.
Industry Implications
1. Cosmetics - The NARS campaign highlights the potential for cosmetic brands to leverage NFTs and digital art collaborations as innovative marketing strategies.
2. Digital Art - The collaboration between NARS and digital artists in the 'Orgasm, Activated' campaign demonstrates the intersection of the cosmetics industry with the digital art world.
3. Social Media - By integrating augmented reality (AR) filters into their Instagram account, NARS showcases the potential for social media platforms to enhance brand activations and user experiences.