The custom-mixed cereal company 'mymeusli' has created the very first TV commercial shot exclusively on the iPhone 4. The 'mymuesli' iPhone 4 ad was created when the founders were so astounded by the high quality of the phone's video, that they used it for their skydiving-based cereal campaign.
Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes “making of†scenes).
Implications - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture.
Phone-Recorded Commercials
The ‘mymuesli' iPhone 4 TV Ad is a Marketing First
Trend Themes
1. Phone-recorded Commercials - The trend of using smartphones for creating TV commercials presents an opportunity for brands to showcase their pop culture relevance.
2. DIY Advertisements - The rise of user-generated content highlights the potential for brands to engage with consumers through DIY-style advertisements.
3. Mobile Video Marketing - The prominence of smartphones in video marketing provides a chance for brands to create visually stunning content with ease.
Industry Implications
1. Advertising - The advertising industry should explore the potential of using smartphone technology to create unique and innovative commercials.
2. Consumer Electronics - The consumer electronics industry could capitalize on the trend of using smartphones for video creation by designing devices specifically for this purpose.
3. Digital Marketing - The rise of mobile video marketing creates an opportunity for the digital marketing industry to create specialized campaigns that leverage the unique capabilities of smartphones.