Bono co-founded a music sharing website which donates proceeds to AIDS, and it has finally gone live. (RED) Wire fans can sample and share music and videos from U2, Coldplay, Dixie Chicks, Sheryl Crowe, Bob Dylan, The Police, Elvis Costello and many more, not only downloading their music legally, but for a good cause too.
Bono's promo video, seen above, was filmed like a ghost story, complete with a 'torch' illuminating his face as he gives the brutal facts about AIDS. The website, Facebook, and iTunes will be the connection between (RED) Wire musicians and fans.
Ghost-Style Stories for AIDS Awareness
Bono's (RED) Wired Project
Trend Themes
1. Music Sharing for Social Causes - Opportunity to leverage music sharing platforms to support charitable causes.
2. Innovative Video Marketing - Potential for storytelling through ghost-style videos to raise awareness about important issues.
3. Collaboration Between Artists and Social Platforms - Promotion and distribution of music by prominent artists through websites, social media, and digital marketplaces for social impact.
Industry Implications
1. Music Streaming - Incorporating charitable partnerships and donations into music streaming services to engage with socially-conscious consumers.
2. Digital Marketing - Utilizing innovative video marketing techniques to create impactful campaigns that connect with audiences on a deeper level.
3. Social Media Platforms - Fostering collaborations between artists and social media platforms to amplify social causes and drive engagement.