With Christmas drawing near, Trend Hunter was recently cited on MSNBC within a feature about the effectiveness of holiday window displays. Although these intricately designed displays have not been proven to drive up the seasonal sales, companies continue to spend large amounts of money on them, believing that they would increase their publicity. The article explains that the appreciation of these designs are often spread over the Internet, making the stores with the most creative displays more well-known amongst its competitors.
Perhaps it is a sense of tradition. Holiday windows date back as far as the 1840s, when stores decorated their windows with evergreen and wrapped gifts. In the 18070s L.P. Tibbals' toy store installed mechanical steam toy trains for the public to gape at, and Macy’s spent close to $10,000 decorating its holiday windows with imported dolls.
But a more likely justification for spending on windows is that retailers hope to drive positive word-of-mouth – including on blogs and websites that cover retailing like trendhunter.com.
Read the full article here on MSNBC!
MSNBC: Trend Hunter Cited in Feature About Wired Windowshopping
Msnbc Trend Hunter
Trend Themes
1. Holiday Window Displays - Opportunity to integrate technology and interactive elements into traditional holiday window displays to enhance customer engagement and drive sales.
2. Online Spread of Window Display Appreciation - Opportunity for retailers to leverage social media and online platforms to showcase their creative window displays and create buzz among potential customers.
3. Influencer Marketing in Retail - Opportunity for retailers to collaborate with influential bloggers and websites to amplify the impact of their window displays and generate positive word-of-mouth.
Industry Implications
1. Retail - Retailers can utilize innovative window displays as a way to attract customers and differentiate themselves from competitors.
2. Advertising and Marketing - Opportunity for agencies and marketers to develop compelling campaigns around holiday window displays and maximize their online reach.
3. E-commerce - Online retailers can explore virtual window displays and augmented reality experiences to provide a unique shopping experience for customers.