Marks & Spencers are to start selling anti-MRSA (Methicillin resistant Staphylococcus aureu) pajamas at 100 of it stores under the name "Sleep Safe."
At £45 a pair, the pajamas are lined with silver which is renowned for its infection-fighting properties. The PJs have already been tested at a handful of hospitals. They were met in the UK to a very mixed reactions - some have said it's just a gimick with others feeling every little bit helps. So what does the retailer have to say;
Anti-MRSA Pajamas
Sleep Safe PJs Fight Infections
Trend Themes
1. Silver-lined Pajamas - Opportunity to create and market clothing products embedded with infection-fighting properties using silver lining.
2. Anti-infection Fashion - Disruptive opportunity for fashion industry to incorporate antimicrobial materials into clothing to combat infections.
3. Healthcare Apparel Innovations - Potential for developing innovative healthcare apparel that can help prevent the spread of infections like MRSA.
Industry Implications
1. Fashion - Fashion industry can explore integrating antimicrobial materials into clothing to offer infection-fighting properties.
2. Healthcare - Healthcare industry can adopt silver-lined apparel to reduce the risk of infections in hospitals and healthcare facilities.
3. Textiles - Textile industry has the opportunity to develop and manufacture fabrics with antimicrobial properties for a range of applications in healthcare and beyond.