Poultry brand Moy Park has introduced an exciting new range of frozen coated chicken products catering to consumers' rising demand for 'fakeaway' style options. This trend reflects the growing preference for convenient, restaurant-inspired meals that can be enjoyed at home.
The newly launched Fakeaway range includes four enticing product lines, each offering a unique flavor profile to satisfy diverse tastes. Consumers can choose from the Peri Peri Chicken Strips, Tempura Chicken Chunks, Buttermilk Chicken, and Salt and Chilli Chicken Chunks.
These innovative products are now available in Asda stores across Britain and Northern Ireland, offering consumers easy access to restaurant-quality meals at home. Additionally, the Fakeaway range will be conveniently accessible online via Asda's website starting on March 16, allowing customers to shop from the comfort of their homes.
Frozen Coated Chicken Lines
Moy Park Launches the New Fakeaway Meal Collection at Asda
Trend Themes
1. Fakeaway Meal Collection - Capturing consumers' desire for convenient restaurant-inspired meals through a range of frozen coated chicken products.
2. Unique Flavor Profiles - Providing diverse taste experiences with innovative Peri Peri, Tempura, Buttermilk, and Salt and Chilli chicken options.
3. Online Accessibility Expansion - Enhancing shopping convenience by making the Fakeaway range available online through Asda's website.
Industry Implications
1. Frozen Food - Embracing the 'fakeaway' trend by offering easy-to-prepare frozen coated chicken products for at-home dining experiences.
2. Retail - Exploring opportunities to collaborate with food brands to introduce innovative meal solutions like Moy Park's Fakeaway range.
3. E-commerce - Capitalizing on the growing demand for online shopping by expanding accessibility to restaurant-quality meals through virtual platforms.