If you took a million square meters of totally undeveloped land in a relatively undeveloped nation, what would you build? Bjarke Ingels Group (BIG) is going to attempt to build a mountain range. The Zira Island Master plan in Baku, Azerbaijan will be seven “leisure peaks†to reflect the seven mountain peaks that Mother Nature built. It will be a 100% sustainable ecosystem.
Implications - Wealthy consumers are constantly seeking new ways to experience luxury. By constructing a mountain range or resort in remote, uninhabited locations, companies or developers can provide wealthy consumers with a prestigious experience. Companies that can offer a private, high-end experience are going to find high rates of success with wealthy consumers in search of such an experience.
Manmade Mountain Ranges
Azerbaijan and BIG Team Up for Leisure Peaks
Trend Themes
1. Leisure Mountain Ranges - Developers could capitalize on the demand for luxury experiences by constructing mountain ranges or resorts in remote locations.
2. Sustainable Ecosystems - The demand for sustainable tourism provides an opportunity for companies to create experiences that prioritize environmental conservation.
3. Hyper-private Experiences - Providing a completely private and high-end experience will appeal to the wealthy consumers in search of exclusive accommodations and amenities.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of constructing remote luxury mountain ranges or resorts, providing high-end, ultra-private experiences.
2. Real Estate Development - Real estate developers can take advantage of the demand for sustainable and environmentally friendly buildings and create unique, nature-inspired spaces for leisure or residential use.
3. Tourism - The tourism industry can offer hyper-private experiences in exclusive locations, while prioritizing sustainable and environmentally conscious practices to cater to high-end consumers seeking unique experiences.