As part of a newly announced business initiative, Kellogg's announced its commitment to making the MorningStar Farms brand more sustainable. MorningStar Farms is a food manufacturer based in Battle Creek that primarily creates plant-based, vegetarian, and vegan food offerings.
As part of this new initiative, MorningStar Farms will remodel several parts of its operations in order to become more sustainable. For example, the brand has committed to becoming based on 100% renewable energy as part of a PPA (power purchase agreement). The brand has also announced a new recyclable packaging style that allows for a more circular product model. Additionally, MorningStar Farms has announced a new drop-off pick-up system where customers can return clean, dry recyclable packages to several valid locations for the sake of repurposing the materials.
Circular Brand Initiatives
MorningStar Farms Announced a Commitment to Sustainability
Trend Themes
1. Circular Economy - MorningStar Farms' new initiative demonstrates the growing trend of companies implementing circular economy practices to reduce waste and increase sustainability.
2. Renewable Energy - MorningStar Farms' commitment to 100% renewable energy highlights the trend of companies prioritizing sustainable energy sources to reduce their environmental impact.
3. Recyclable Packaging - MorningStar Farms' new recyclable packaging style aligns with the trend of companies adopting sustainable packaging solutions to reduce waste and promote circular product models.
Industry Implications
1. Food Manufacturing - MorningStar Farms' circular brand initiatives demonstrate the potential for sustainable practices and renewable energy in the food manufacturing industry.
2. Renewable Energy - MorningStar Farms' commitment to 100% renewable energy presents opportunities for renewable energy companies to partner with and assist other brands in achieving their sustainability goals.
3. Waste Management - MorningStar Farms' drop-off pick-up system highlights the importance and potential for innovation in waste management, especially for companies seeking to implement circular economy practices.