Perfumed Ink
Montblanc Scented Love Letter Ink
Montblanc have released a special ink for those who want to add a bit of sensuality to their love letter, the Montblanc Scented Love Letter Ink. Montblanc are famous for both their perfumes and their exquisite pens and other writing accessories. The Love Letter Scented Ink is crimson red and is scented with roses making it the perfect ink to write love letters or cards with. The ink is available both as an 'ink well' or in cartridges compatible only with Montblanc pens.
Trend Themes
1. Scented Stationery - There is an opportunity for other stationery brands to release scented inks or papers.
2. Hybrid Products - The creation of the Montblanc Love Letter Scented Ink demonstrates the potential for combining two or more products to create something unique.
3. Personalization - There is an opportunity to offer customizable scents or colors for scented inks to cater to individual preferences.
Industry Implications
1. Writing - The scented ink can be adopted by other luxury pen brands to market to a similar audience.
2. Perfumes - The success of Montblanc's scented ink could lead to an opportunity for perfume brands to expand into the stationery industry.
3. Gifting - The scented ink can be marketed as a unique gift for special occasions, providing an opportunity for gift and creative industries to adopt this product.