Monster Energy debuts ‘Orange Dreamsicle,’ the newest addition to the brand’s Monster Reserve lineup of flavorful energy beverages. ‘Orange Dreamsicle’ features a smooth, mellow, creamy orange sherbet flavor and 160 mg of caffeine, but it also provides a tasty boost of energy that is sure to last all day. Monster Reserve is certain to satisfy demands for fruity energy drinks thanks to its rich taste profiles and fresh twist on the famous orange dreamsicle flavor.
‘White Pineapple,’ ‘Watermelon,’ and ‘Orange Dreamsicle’ have been combined to provide a trio of delectable and tropical Monster Reserve beverages.
"We created this flavor to keep the sunny season alive year-round," said Monster Energy CMO Dan McHugh. "We know we win with flavor and taste and this brand-new Orange Dreamsicle flavor encapsulates what our consumers love about the brand."
Orange Sherbet Energy Drinks
Monster Energy Unveils the New Monster Reserve 'Orange Dreamsicle'
Trend Themes
1. Flavorful Energy Beverages - As seen in the newest addition to the Monster Reserve lineup, there is a growing trend for energy drinks with unique flavor profiles, presenting an opportunity for companies to create disruptive and flavorful innovations in this industry.
2. Tropical Flavors - The combination of white pineapple, watermelon, and orange dreamsicle flavors in the Monster Reserve lineup suggests a trend towards tropical flavors in the energy drinks industry, which can be leveraged by businesses to provide refreshing and exotic options for consumers.
3. Year-round Seasonal Products - The creation of the Orange Dreamsicle flavor was targeted at keeping the sunny season alive year-round, highlighting a trend in the industry towards creating seasonal products that can be enjoyed all year long, presenting disruptive innovation opportunities.
Industry Implications
1. Energy Drinks - The trends of flavorful and tropical energy drinks provide innovation opportunities for this industry to create new and unique energy beverages that cater to consumers seeking refreshing and exciting options.
2. Beverage Industry - The trend of creating year-round seasonal products provides an opportunity for companies in the beverage industry to offer products that can be enjoyed at any time of the year, disrupting the traditional seasonal product model.
3. Flavor Industry - The trends towards unique and tropical flavors in the energy drinks industry present an opportunity for companies in the flavor industry to create innovative and exciting flavor profiles that can be used in energy beverages, potentially disrupting the current market.