Canadian cannabis producer Organigram Inc. has announced the launch of a new wellness brand called Monjour, which will offer a range of high-quality, "CBD-forward" products for everyday consumers. The brand's first line of offerings will come in the form of vegan, sugar-free soft chews.
Organingram is taking a strategic approach to its product development, specifically targeting Canadian consumers. According to the company's market research, consumers are hungry for "affordable, dosage-controlled, and flavourful ways of consuming CBD," which has led Monjour to develop soft chew gummies in Berry Medley and Citrus Medley flavor options.
"Leveraging EIC’s highly-efficient production technology means we can produce high-quality, low-cost confectionery products. As a result, we can expand our edibles-based business, offer products at consumer-friendly prices, and continue to deliver value to our shareholders," said Beena Goldenberg, CEO of Organigram.
Dose-Controlled CBD Soft Chews
Organigram Introduces Canadian-Focused CBD Wellness Brand, Monjour
Trend Themes
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Cbd-based Wellness Products — Opportunity to explore the development of new CBD-based wellness products for everyday consumers.
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Dose-controlled Consumption — Potential to innovate in the development of affordable, dose-controlled CBD products.
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Confectionery-based Edibles — Possibility to expand edibles-based businesses through low-cost, high-quality confectionery production technology.
Industry Implications
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Cannabis Industry — Organizations operating in the cannabis industry can leverage this trend by developing high-quality CBD-based wellness products.
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Food and Beverage Industry — Opportunity for food and beverage companies to explore new product lines that focus on dose-controlled CBD consumption.
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Pharmaceutical Industry — Potential to develop affordable CBD products for medicinal purposes through dose-controlled consumption methods.