With so many enrapturing diversions, from technology to fashion and more, these MOCTU ads aim to recruit distracted minds for the recourse of post-secondary education.
With the help of the Grey advertising agency of Toronto, Canada, the Ontario Ministry of Training, Colleges and Universities have pulled together prints that target the gamer, the movie buff and the cosmetics-obsessed.
To see one of the MOCTU ads' entertaining TV commercials, watch the video at Ads of the World.
Hobbyist Hunting Campaigns
These MOCTU Ads Turn Pastimes into Professions
Trend Themes
1. Hyper-personalized Education - Opportunity to leverage gaming and entertainment interests to create tailor-made educational experiences.
2. Skill-based Learning - Incorporating hobbies and passions into educational programs to create a more engaging and practical learning experience.
3. Gamification of Education - Using game mechanics and elements to make learning more enjoyable and immersive.
Industry Implications
1. Education Technology - Opportunity to develop interactive platforms and tools that integrate hobbies and interests into educational experiences.
2. Entertainment and Media - Opportunity to create educational content and programs that cater to gaming and entertainment enthusiasts.
3. Cosmetics and Beauty - Opportunity to collaborate with educational institutions to develop courses and certifications related to cosmetics and beauty industry.