The star of the new show Quantico is producing a mobile series called It's My Life. Priyanka Chopra is producing the Indian web series with NexGTv and Purple Pebble Pictures. The mobile TV show, according to its Instagram bio, follows a group of four girls in a new city "making a career, finding love and finding themselves."
The bi-weekly sitcom premiers today exclusively on the digital video smartphone app in 14 episodes. Chopra will star on the mobile series as well, as the bunch's landlady. The program was inspired by the actress and Miss World 2000 winner's experience trying to get settled in the city of Mumbai.
The mobile delivery is an interesting one, clearly targeting those who are less concerned with screen size and more focused on literal mobility.
Smartphone TV Programs
Priyanka Chopra is Producing an Indian Mobile Series Airing January 22
Trend Themes
1. Mobile TV Entertainment - The trend of producing mobile TV shows and mini-series is growing rapidly, targeting the audience who prefer mobility over screen size.
2. Smartphone Screen Saturation - As smartphones become primary sources of entertainment, there is an opportunity to innovate devices that are easier on the eyes.
3. Actress-produced Content - The trend of actresses producing their own shows is increasing alongside platforms like Netflix, giving more agency and control to women in media.
Industry Implications
1. Digital Entertainment Industry - The digital entertainment industry has an opportunity to target audiences who prefer mobile TV shows over traditional TV sets.
2. Smartphone Industry - The smartphone industry needs to focus on producing devices that reduce eye strain and promote healthy screen habits.
3. Media Production Industry - With the rise of actress-produced content and online streaming platforms, the media production industry has an opportunity to diversify and innovate its content offerings for a changing audience.