Krispy Kreme is officially ready for summer 2022 with the launch of its Pick of the Patch collection, which features four sweet berry-inspired doughnuts, including the new Mixed Berry Glazed Doughnut.
Available now for a limited time, Krispy Kreme's new Pick of the Patch collection draws inspiration from everyone's favorite summer treat: fresh berries. In total, there are four new berry-inspired pastries to choose from, including the Blueberry Cheesecake Doughnut, which is stuffed with a Blueberry Cheesecake filling, and the Strawberry Shortcake Doughnut, which is topped with shortbread crumbles. On the other hand, the new Mixed Berry Glazed Doughnut is topped with the brand's all-new Mixed Berry Glaze, while the Mixed Berry Cobbler Doughnut boasts a Mixed Berry Cobbler filling and brown sugar icing.
Summery Mixed Berry Donuts
Krispy Kreme Created a Mixed Berry Glazed Doughnut for Summer
Trend Themes
1. Berry-inspired Summer Treats - Opportunity for bakeries and cafes to experiment with berry flavors to create unique summer pastries
2. Limited Time Offer Collections - Opportunity for restaurant chains and food retailers to create seasonal collections to drive sales
3. Multiflavored Doughnuts - Opportunity for bakeries to experiment with combining multiple flavors in a single doughnut
Industry Implications
1. Bakery - Bakeries can create special limited-time berry treats to attract customers during summer
2. Fast Food - Fast food chains can create seasonal collections to drive sales and attract customers
3. Grocery Retail - Grocery retailers can create berry-flavored bakery items for their in-store bakeries to attract customers