The Missoni for Target collaboration is one of the most anticipated fashion collections of the fall season, and Missoni for Target Blogger Marina is just another addition to the madness.
The blogger is a 25-foot-tall doll (dressed in a giant Missoni for Target dress and tights, nonetheless) who is in New York just in time for New York Fashion Week. Naturally, she has her own Twitter account and will be updating it all week. You can follow Marina at @MarinaWithStyle.
The Missoni for Target Blogger Marina has free high speed WiFi embedded inside her, so she can also provide you with free wireless Internet connection. How kind of her.
Marina's blog is called All The Way Up Here, and will be regularly updated during New York Fashion Week. You can also text her and she'll text you back.
If you've ever wanted to talk fashion with a gigantic doll, this is your chance to do so.
Giant Doll Bloggers
The Missoni for Target Blogger Marina is a 25-Foot-Tall Doll
Trend Themes
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3. Connected Objects - Disruptive innovation opportunity: Embedding WiFi or other connectivity features into objects to provide additional value or services.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Exploring unconventional collaborations, such as designer collections with mass-market brands, to generate buzz and attract new customers.
2. Digital Marketing - Disruptive innovation opportunity: Leveraging social media influencers, like bloggers, to create authentic and engaging brand content.
3. Internet of Things - Disruptive innovation opportunity: Developing connected objects with embedded internet capabilities to offer additional functionalities and convenience to users.