Gillette Launches Advergame
The Undetectables Promote Stealth Razor
Gillette have launched a new game called The Undetectables to promote their Stealth range. Your mission is to act with precision and power (tenuous link admittedly) to recover the stealth razor which has been stolen by the 5 o'clock shadow. The game is clearly taken from Mission Impossible even down to the individual tasks, however the user is able to enter a competition to win 3 days at spy school so this fact can be forgiven. The post production is of a very high quality and overall this is a really nice strategy for an FMCG.
Trend Themes
1. Advergaming - Companies using gaming as a promotional tool to reach their audience more effectively.
2. Branded Competitions - Companies using competitions to promote their products and services.
3. High-production Quality Video Ads - Companies investing in creating high-quality video ads to capture their audience's attention and build brand awareness.
Industry Implications
1. Consumer Goods - Consumer goods companies using creative promotional strategies to stand out in a crowded market.
2. Gaming - Gaming companies partnering with corporations to create advergames that promote their products.
3. Education and Training - Opportunities for companies to provide unique educational experiences, such as a 'spy school,' to promote their products and services.