After convincing 19 governments and a king, Belgian non-governmental organization Child Focus is having the face of a missing child being put onto one million 2 Euro coins.
The Coins of Hope campaign features the face of missing child Liam Vanden Branden, who disappeared in 1996. All of the countries in the Eurozone block have agreed to allow his face to be depicted on legal currency in order to raise hope for other missing children as well. A map on the campaign's website allows you to track the coins as they make their way, hand to hand, all over the continent.
This initiative combines a social element with the Coins of Hope hashtag with a very real-world approach to raising awareness all over Europe.
Missing Child Currency
NGO Child Focus is Having a Child's Face Printed on Coins Across Europe
Trend Themes
1. Missing Child Awareness - Printing missing child faces on legal currency creates an innovative way to raise awareness and increase the chances of finding missing children.
2. Social Currency Integration - Incorporating social media hashtags into currency campaigns opens up new avenues for engagement and spreading important messages.
3. Real-time Tracking - Using technology to track the movement of coins allows for the creation of interactive experiences and helps to generate excitement and participation.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can leverage the concept of printing missing child faces on coins to raise awareness and funding for their causes in an impactful way.
2. Printing and Currency Manufacturing - Printers and currency manufacturers can explore partnerships with non-profit organizations to incorporate socially impactful designs into legal currency.
3. Social Media and Technology - Companies specializing in social media and technology can develop platforms and systems to facilitate real-time tracking of coins and enhance user engagement.