Misericordia's Fall/Winter 2012 clothing line has been launched from the clothing retailers Paris base. The sultry lookbook reveals the lines stated interest in Latin beauty, apparent in the images via the dark, muted tones and romantic elements.
This mixture of clothing with culture stems from the location of Misericordia's production facilities. While the flagship store is stationed in Paris, the apparel is manufactured in Lima, Peru.
The short film that comes with the line is quite sensual and gripping. The male models become one with the pieces, twisting and turning throughout the shots of knit sweaters, chic graphic tank tops and loose hoodies. The timeless, easygoing allure of this Misericordia collection will set the season's tone for the label's customers.
Sultry Latin Lines
The Misericordia Fall/Winter 2012 Collection is Focused on Culture
Trend Themes
1. Latin Beauty - There is an opportunity for disruptive innovation in the fashion industry by creating clothing lines that embrace Latin beauty and culture.
2. Global Manufacturing - Implementing global manufacturing facilities could revolutionize the fashion industry by allowing companies to produce clothing in different locations, like Misericordia's facilities in Paris and Lima.
3. Sensory Marketing - Creating captivating short films and visuals that evoke emotions and sensuality can be a disruptive innovation opportunity for fashion brands, as showcased by the compelling film accompanying Misericordia's Fall/Winter 2012 collection.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by designing clothing lines that celebrate Latin beauty and culture, inspired by Misericordia's Fall/Winter 2012 collection.
2. Manufacturing - The manufacturing industry could adopt global manufacturing strategies to transform traditional production methods, similar to Misericordia's approach with production facilities in both Paris and Lima.
3. Marketing - Brands can leverage sensory marketing techniques, such as creating visually captivating films and imagery, to disrupt the way they promote their products and connect with customers, following Misericordia's example.