The new work-from-home era–whether that "home" is the kitchen table, a parents' basement, or the cottage–has prompted a surge in loungewear consumption from consumers, however, many are looking for pieces that merge the comfort of activewear with the professionalism of traditional workwear–cue Ministry of Supply's new WFH pieces.
The brand offers a variety of video conferencing appropriate items with the comfort and flexibility of your favorite pajamas. The collection includes the Women's Aero Zero° Boyfriend Shirt, designed for bodies in motion and made from 'Stretch woven' 100% recycled Polyester. The shirt boasts a 3D Collar with built-in collar stay for dependable structure after each wash. Another noteworthy piece is the Women's Fusion Overshirt, created with "comfort of your favorite flannel" and "enhanced with plush fabric." The shirt's plush stretch fabric and a soft-brushed interior offer "broken-in comfort right out of the box."
The entire comfort-focused, office-approved collection from Ministry of Supply is available to purchase online and in select retailers.
Comfort-Focused WFH Apparel
Ministry of Supply Offers Pieces That are Ideal for Video Calls & More
Trend Themes
1. Loungewear-workwear Hybrid - Disruptive innovation opportunity: Create clothing items that merge the comfort of loungewear with the professionalism of traditional workwear, catering to the work-from-home era.
2. Video Conferencing Attire - Disruptive innovation opportunity: Develop clothing specifically designed for video conferencing, combining comfort and style to enhance the online meeting experience.
3. Sustainable Materials - Disruptive innovation opportunity: Utilize recycled and eco-friendly materials to create comfortable work-from-home apparel that aligns with sustainability values.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce a new category of clothing that caters specifically to the growing demand for comfortable yet professional work-from-home attire.
2. E-commerce - Disruptive innovation opportunity: Develop an online platform that curates and offers a wide range of video conferencing appropriate clothing options for remote professionals.
3. Sustainable Fashion - Disruptive innovation opportunity: Establish a sustainable fashion brand that focuses on using recycled and eco-friendly materials to meet the increasing demand for comfortable work-from-home clothing.