Entrepreneurs Julie Schott and Brian Bordainick have joined forces to break down social stigmas around emergency contraception with the launch of Julieco. The new startup recently launched a Walmart-exclusive emergency contraceptive pill that targets Gen Z and Millennial women.
The brand's mission is to give the younger generation a more comfortable and open-minded experience when purchasing contraceptive products. To humanize the brand, the founders called the new product Julie. The new offering features vibrant and nostalgic packaging and is priced at $42.44. Additionally, it is "available without an ID, without a prescription, and no age restriction."
The creators believe it is crucial for young women to have access to affordable contraceptive options -- options that are now largely inaccessible in light of the recent overturning of Roe v. Wade. For every Julie sold, the brand will donate one to Planned Parenthood, college campus women's clinics, women's shelters, and more. Most of all, the driving force is to change the negative connotations of purchasing these products so women do not feel shameful, judged, or like it is a "second walk of shame."
Gen Z-Targeted Contraceptives
Julieco Launches Contraceptives for the Younger Generation
Trend Themes
1. Gen Z Contraceptive Privacy - Entrepreneurs are targeting Gen Z with more discreet and private contraceptive options.
2. Affordable Contraceptive Products - Entrepreneurs are launching startup brands with the mission of providing affordable contraceptive options, especially in light of recent legal challenges.
3. Socially Conscious Contraception - More brands are incorporating social impact into their missions, such as donating products to non-profits like Planned Parenthood or college campus women's clinics.
Industry Implications
1. Healthcare - Healthcare providers and pharmacies can benefit from offering Gen Z-targeted contraceptive options that are discreet and affordable.
2. Consumer Goods - Consumer goods companies can break down social stigmas by creating more approachable packaging and marketing materials for contraceptive products.
3. Nonprofits - Non-profit organizations like Planned Parenthood can create partnerships with socially conscious contraceptive brands to expand access and affordability to their clients.