As part of its Summer 2022 product range, Drunk Elephant is debuting a milky hair conditioner with a multi-tasking formula that acts as a leave-in conditioner, styling milk, and a heat protectant.
The Silkamino Conditioning Leave-In Milk works to strengthen, smooth, and deeply moisturize one's hair. The lightweight and silky formulation is packed with amino acids and proteins that work tirelessly to rebuild and support weakened hair bonds. The brand equips this multi-tasking offering with nourishing plant-derived oils—Abyssinian, Argan, and Marula, to be exact. These promise to seal in moisture and increase the manageability of the hair.
Drunk Elephant's milky hair conditioner also "supports the naturally acidic balance of the hair shaft (and scalp) [at a skin-friendly pH of 4.0]."
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Trend Themes
1. Multi-tasking Hair Care - Drunk Elephant's new conditioner demonstrates a trend towards multi-functional hair care products, creating opportunities for brands to innovate and combine different hair care needs into one formulation.
2. Plant-derived Formulations - The use of plant-derived oils in Drunk Elephant's hair conditioner highlights a growing trend towards natural, sustainable, and eco-friendly ingredients in hair care, creating opportunities for brands to develop formulations with similar characteristics.
3. Skin-friendly Ph Balancing - Drunk Elephant's hair conditioner promoting skin-friendly pH balancing is part of a trend towards products that aim to maintain natural barriers and balance to improve overall hair health.
Industry Implications
1. Hair Care - Hair care brands can develop more multi-functional, natural, and pH-balanced hair care products that cater to the needs of modern consumers seeking convenience, sustainability, and hair health benefits.
2. Plant-based Beauty - Beauty brands can incorporate more natural and plant-derived ingredients into their formulations to offer sustainable and eco-friendly beauty options that align with consumers' preferences.
3. Clean Beauty - Clean beauty brands can capitalize on the trend towards skin-friendly pH balancing and develop products that promote the natural balance and health of the hair and scalp.