Timberland and CLOT have revealed a new project called Future73 involving a military-styled apparel collection. The collection is made to celebrate the 50th anniversary of its Original Boot. The Future 73 project will also feature six collaborations, with CLOT being one of them and the first collaboration.
The first collaborative collection is inspired by the concept of intertwining Eastern and Western cultures. The collections are styled in military color schemes and features. The collection consists of boots, the KImono Chore Coat, n overshirt, a quilted vest, quilt wrap, a hoodie, and a t-shirt. A standout item in the collection is the Premium 6-Inch Boot in deep olive colors with tiger stripe detailing. There is also a Buddhist proverb on the boots, reading: "If this exists, that exists; if this ceases to exist, that also ceases to exist." Additionally, the boots are 50 percent made of regeneratively farmed materials. The collection will be available on March 30.
Military-Styled Apparel
Timberland and CLOT Unveil Project Future73 with a New Apparel Collection
Trend Themes
1. Military-inspired Apparel - Explore the use of military-inspired apparel for collaborations and special collections.
2. Cultural Collaborations - Embrace the blurring of cultures to create unique collaborative collections that highlight Eastern and Western influences.
3. Sustainable Fashion - Incorporate sustainable materials into fashion collections, especially military-inspired apparel.
Industry Implications
1. Fashion - Fashion design houses can consider creating military-inspired collections for a new target market.
2. Footwear - Footwear brands can collaborate with fashion designers to create limited edition military-inspired boots.
3. Sustainable Agriculture - Agricultural businesses can explore sustainable farming techniques to create materials that can be used in the fashion industry and other industries.