Contemporary brand Warby Parker is launching a chic line of deconstructed mid-century glasses that are sure to capture the attention of consumers. Appropriately dubbed the 'Sesia' collection, the fashionable range draws stylistic cues from Varallo Sesia — a commune located in Italy.
Warby Parker makes the frames available as both optical and sun-oriented. The price point starts at $145 USD. There are three essential shapes of the mid-century glasses, with an emphasis put through design that incorporates aquatic tones and stony shades. In addition, to elevate the aesthetic of the silhouettes, Warby Parker introduces sheer crystals and earth-tinged tortoises.
Upon closer inspection, the mid-century glasses also boast intricate craftsmanship through a layered contrasting acetate and delicate metalwork that weaves the frame together. This approach is a first for Warby Parker.
Mid-Century Glasses Collections
Warby Parker's Sesia Collection Boast Both Optical and Sun Options
Trend Themes
1. Deconstructed Glasses - Opportunity for eyewear companies to explore new techniques and design styles in creating deconstructed glasses frames.
2. Aquatic and Earthy Tones - Brands can make use of color palettes inspired by natural elements, such as water and earth tones, to create visually appealing eyewear pieces.
3. Layered Contrasting Acetate and Metalwork - Eyewear manufacturers can innovate by combining multiple materials, like layered contrasting acetate and metalwork, to create distinctive and unique eyewear designs.
Industry Implications
1. Eyewear - There is ample room for innovation and experimentation in the eyewear industry, particularly in the realm of design, pricing, and functionality.
2. Fashion - The intersection of fashion and eyewear creates opportunities to explore new styles and trends, as demonstrated by Warby Parker's Sesia collection.
3. Luxury - Luxury eyewear brands can leverage unique materials, intricate design, and limited edition pieces to differentiate themselves in the marketplace and appeal to fashion-conscious consumers.