"Change the world or go home," that's what the wine label on Microsoft's new Blue Monster Reserve reads. Unfortunately for most of us, we won't get a chance to sip back a glass... unless we happen to land a job with the computer giant. The wine is reserved for employees of Microsoft as well as its clients.
Stormhoek winery created the label "to promote innovation inside the company," to which UeberReview had to ask, "So what are they saying - that drunken nerds are more creative?"
Although you may not score a job with Microsoft, you can always hope for an invitation to the Friends of the Blue Monster Facebook Group
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Microsoft Does Wine
Blue Monster Reserve
Trend Themes
1. Corporate Wineries - Opportunity for companies to create their own exclusive wines to promote their brand and strengthen employee loyalty.
2. Innovation Through Exclusive Products - Exclusive products that are only available to employees and clients can encourage creativity and innovation within a company.
3. Employee Perks - Exclusive perks such as wine labels can enhance employee satisfaction and loyalty.
Industry Implications
1. Technology - Tech giants can emulate Microsoft's exclusive wine label to promote innovation and brand loyalty within their organization.
2. Hospitality - Hotels and resorts can offer their exclusive wine labels to guests as part of their premium service or loyalty programs.
3. Manufacturing - Manufacturing companies can offer exclusive products, such as wine labels, to their employees and clients as a perk to promote innovation and customer loyalty.