Microbiome skincare has been a rapidly expanding category in the beauty industry, with many brands driving constant innovation. The Canadian skincare brand Back to Earth Skin is one of those companies. Specializing in impactful formulas that are 100% vegan, cruelty-free, and free from harmful ingredients, Back to Earth Skin recently debuted a brand new capsule featuring its key proprietary ingredient—the Mineral Microbiome Clay Complex™ (or MCC Complex™, for short). The blend is essentially Mineral Microbiome Clay enriched with a selection of natural ingredients and pure essential oils, curated by the brand.
The new microbiome skincare capsule by Back to Earth Skin includes various glow-enhancing products. These include the GLOW Foaming Facial Cleanser, the GLOW Makeup Remover, the GLOW Facial Mist, the GLOW Exfoliating Scrub, the GLOW Facial Mask, the GLOW Facial Serum, the GLOW Daily Moisturizer, and the GLOW Eye Cream.
Microbiome Skincare Lines
Back to Earth Skin Spotlights Its Mineral Microbiome Clay Complex™
Trend Themes
1. Microbiome Skincare - The development of microbiome skincare lines offers an opportunity for brands to create personalized, science-backed skincare solutions.
2. Natural Ingredients - Incorporating natural, sustainably-sourced ingredients in skincare products has become a rising trend and represents an opportunity for brands to prioritize environmental responsibility.
3. Vegan and Cruelty-free - The rising demand for vegan and cruelty-free products in the beauty industry presents an opportunity for brands to cater to this market and differentiate their offerings.
Industry Implications
1. Personal Care - The personal care industry has the potential to utilize microbiome skincare and natural ingredients to introduce personalized beauty solutions and promote environmental sustainability.
2. Beauty - Microbiome skincare and vegan/cruelty-free products are disrupting the traditional beauty industry, creating an opportunity for brands to offer innovative and ethical products.
3. Cosmetics - Cosmetics companies can develop microbiome skincare lines and incorporate natural and vegan ingredients to meet the growing demand for personalized and eco-friendly beauty solutions.