Metrolinx and Lyft are launching a new rideshare pilot to transport commuters to and from certain GTA GO stations, including Exhibition, Oakville, Unionville and Bramalea. GO customers will save $4 on their next five Lyft rides to and from the stations.
To facilitate the process, the GO stations have been marked with specially branded signage so riders and drivers can easily find each other. This partnership will greatly assist with Metrolinx's lack of parking spaces to allow travelers to easily commute. "Lyft is passionate about transportation equity and reducing the need for single-occupancy personal vehicles," says Aaron Zifkin, Managing Director for Lyft Canada.
The partnership has been advertised online and in print with branded billboards and images. The pilot will run for six months beginning July 15, 2019.
Public Transportation Rideshare Partnerships
Metrolinx and Lyft Launched a Ride-Sharing Initiative
Trend Themes
1. Public Transportation-rideshare Collaborations - The trend of public transportation and rideshare companies collaborating is disrupting traditional commuting. Businesses in both industries should explore opportunities for partnerships to create a more efficient and user-friendly transportation system.
2. Specialized Signage - As seen in the Metrolinx and Lyft partnership, providing specialized branded signage can greatly enhance the user experience for commuters. Signage companies should explore opportunities to provide customized signage to public transportation and rideshare companies.
3. Transportation Equity - Lyft's commitment to transportation equity highlights a growing trend of companies prioritizing social responsibility and environmental sustainability. Businesses in all industries should explore opportunities to promote equity and sustainability in their practices.
Industry Implications
1. Transportation - The transportation industry should explore opportunities for partnerships with rideshare companies to improve user experience and increase efficiency.
2. Rideshare - Rideshare companies should explore opportunities for partnerships with public transportation companies to expand their reach and serve as an alternative to owning a car.
3. Signage - Signage companies should explore opportunities to provide customized branded signage for public transportation and rideshare companies to enhance the user experience and improve efficiency.