Popular outdoor-focused labels Merrell and White Mountaineering have collaborated on a new performance-driven hiking silhouette. The Wrapt Mid Waterproof Sneakers boast a number of trail-ready elements but the pair also excuses some stylish aesthetic sensibilities.
Merrell and White Mountaineering's footwear silhouette "is unapologetically built for the trail with colors and materials resembling a vibrant campsite," mirroring the style approach of both brands. The upper of the shoe is a durable pigskin suede. The combination of mesh lining and Merrell’s proprietary waterproof membrane ensure that the footwear keeps wearers dry while allowing for ample breathability to curb discomfort. Additional mesh panels are added on the heel. The footwear features "heavily-treaded rubber outsoles" for superior performance on the ground.
The Wrapt Mid Waterproof Sneakers by Merrell and White Mountaineering is set to launch on June 17th.
Stunning Hiking Boots
Merrell and White Mountaineering Launch the Wrapt Mid Waterproof Sneakers
Trend Themes
1. Performance-driven Hiking Silhouette - The collaboration between Merrell and White Mountaineering introduces a hiking silhouette that combines trail-ready elements with stylish aesthetic sensibilities, offering a disruptive innovation opportunity for outdoor footwear brands.
2. Durable Pigskin Suede Upper - The Wrapt Mid Waterproof Sneakers feature a durable pigskin suede upper, presenting a disruptive innovation opportunity for companies wanting to enhance the durability and style of their outdoor footwear.
3. Proprietary Waterproof Membrane - Merrell's proprietary waterproof membrane, combined with mesh lining, offers wearers both waterproof protection and breathability, creating a disruptive innovation opportunity for companies aiming to improve the performance and comfort of their outdoor footwear.
Industry Implications
1. Outdoor Footwear - The collaboration between Merrell and White Mountaineering demonstrates the trend of performance-driven hiking silhouettes, providing a disruptive innovation opportunity for outdoor footwear companies to create products that merge functionality with style.
2. Fashion and Lifestyle - The stylish aesthetic sensibilities of the Wrapt Mid Waterproof Sneakers appeal to the fashion and lifestyle industry, offering a disruptive innovation opportunity for brands seeking to incorporate outdoor-inspired designs into their collections.
3. Sporting Goods - The heavily-treaded rubber outsoles of the Wrapt Mid Waterproof Sneakers exemplify the trend of performance-focused footwear, presenting a disruptive innovation opportunity for sporting goods brands to develop innovative products that enhance athletes' performance on different terrains.