The Refinery29 InstaMakeover Mermaid Waves tutorial brings a crimped hair style back to the fore. The blog post references the established history of the look, most often tied to its popular teased appearance throughout the 1980s.
Icons like Kate Moss have been sporting this hairdo once again, prompting many to re-introduce the do. To get this wavy appearance, the clip demonstrates several tricks via tips from hair and make up expert Bethany Brill. Brill references large hot irons in the entry, utensils that are used here to replicate the appearance of Moss in place of characters on the Saved By The Bell series. In either case, rippled texture is essential to these chic tress kinks.
Siren-Themed Hair Tutorials
The InstaMakeover Mermaid Waves Clip is Mythical
Trend Themes
1. Crimped Hair Revival - Opportunity for hairstyling products and tools that cater to the resurgence of crimped hair trends.
2. Retro-inspired Hairdos - Chance for salon and beauty industry to capitalize on the popularity of vintage hairstyles making a comeback.
3. Influencer-driven Hair Trends - Potential for collaboration between beauty brands and social media influencers to promote and create new hair tutorials and trends.
Industry Implications
1. Hair Styling Products - Disruptive innovation opportunity for hair products that provide convenient and long-lasting crimped hair effects.
2. Salon and Beauty Services - Innovative services targeting customers seeking retro-inspired hairstyles with a modern twist.
3. Social Media and Influencer Marketing - Opportunity for beauty brands to collaborate with influencers and leverage their popularity to create and promote hair trends.