Superstar rapper A$AP Rocky has announced the launch of an all-new whiskey brand called Mercer + Prince. The new celeb-backed spirit is a blend of Canadian whiskeys that has been aged for four years in old American white oak barrels.
In addition, Mercer + Prince has been infused with a Japanese mizunara oak via a "boise method" -- a technique used to draw out the rare oak's flavor without needing to mature the liquid in the barrel. Apparently, the name for the new whiskey comes from A$AP Rocky's favorite intersection in New York City.
"Mercer + Prince is smooth in taste, disruptive in packaging, and close to my heart in the name. It’s accessible to all and appeals to a diverse audience, which was very important to me," said Rocky in a recent press release.
Rapper-Backed Whiskey Launches
A$AP Rocky Launches His Own Whiskey Called Mercer + Prince
Trend Themes
1. Celebrity-backed Alcohol Brands - Opportunity to leverage the influence and reach of celebrities to promote new alcohol brands and expand into a wider audience.
2. Innovative Aging Techniques - Adoption of non-traditional aging techniques like the 'boise method' can alter the flavor profile of spirits and attract a new customer base.
3. Diverse Packaging - Offering unique and eye-catching packaging innovations can help new spirits stand out in an already crowded market.
Industry Implications
1. Alcohol - The alcohol industry can leverage celebrity endorsements and innovate their product offerings with new aging techniques to capture new audiences.
2. Packaging - The packaging industry stands to benefit significantly as brands look to stand out on the shelves with more innovative and disruptive designs.
3. Entertainment - The entertainment industry can create partnerships with celebrities looking to launch their own products and use their star power to help promote them.