For the average person, it might prove hard to tell one car part from the next, so the Mercedes-Benz Call Center campaign provides a helpful solution. People in need of replacement will be ensured original car parts if they go through Mercedes-Benz customer services. As put by the campaign, "Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones."
The Mercedes-Benz Call Center campaign was created by Vagabond, an ad agency based in Istanbul, Turkey. Art directed by Serhan Acar with creative direction by Serhan Acar, the campaign portrays car parts as a flower, fork and drum set to show how people won't be able to tell the difference between original and unoriginal ones, even with their sense.
Imperceptible Unoriginal Part Ads
The Mercedes-Benz Call Center Campaign Plays on Senses
Trend Themes
1. Sensory Marketing - Brands will increasingly play on consumers' senses to create memorable campaigns
2. Authenticity Verification - More companies will implement measures to authenticate their products to build trust with customers
3. Expertise-based Products - Expertise-based products will grow in importance as consumers increasingly prioritize safety and quality
Industry Implications
1. Automotive - Companies in the automotive industry can capitalize on authenticity verification to increase consumer trust and safety
2. Marketing and Advertising - Marketing agencies will increasingly use sensory marketing to create impactful and memorable campaigns
3. Consumer Goods - Manufacturers of consumer goods can use expertise-based labeling to differentiate their products and appeal to safety-conscious consumers