Like most forms of art, menswear style is often influenced by the decades that came before it. Trend Hunter Editor Jana Pijak shares some of her favorite examples of nostalgic menswear, from cinematic menswear collections to refined professor runways and retro menswear marketing.
The Bally Fall/Winter 2015 line takes inspiration from the iconic Wes Anderson movie The Royal Tenenbaums where as the Dunhill Fall/Winter 2015 collection looks to earlier films like 1989's Dead Poets Society and 2000's American Psycho. Vintage hair and makeup can be seen along with old school menswear style in nostalgic rocker marketing for Lanvin Spring/Summer 2015. Meanwhile Versace's marketing campaign for Spring/Summer 2015 features fashion that is clearly an homage to the 1990s, in particular the Miami nightlife and its netted t-shirts.
Nostalgic Menswear Fashions
Editor Jana Pijak Discusses Her Top Picks for Throwback Menswear Style
Trend Themes
1. Cinematic Menswear Collections - Opportunity for brands to collaborate with filmmakers and create clothing lines inspired by iconic movies.
2. Refined Professor Runways - Potential for fashion designers to create collections that blend classic menswear with modern twists, targeting sophisticated customers.
3. Retro Menswear Marketing - Chance for brands to tap into nostalgia by using vintage-inspired hair, makeup, and fashion in their advertising campaigns.
Industry Implications
1. Fashion - Fashion brands can explore throwback menswear styles and create collections that pay homage to iconic movies and eras.
2. Film - Filmmakers can partner with fashion brands to design clothing lines inspired by their movies, creating a unique fan experience.
3. Advertising - Ad agencies can incorporate nostalgic elements like vintage hair, makeup, and fashion into marketing campaigns to resonate with consumers' sense of nostalgia.