Photographer Meghan Petersen takes a look at the not-so-beautiful side of the world of juvenile beauty pageants. There seems to more at play than crowns, smiles and talent competitions.
The Meghan Petersen 'Beauty Pageant' photo project goes behinds the scenes, displaying somewhat disturbing images of very young girls--infants in some instances--who seemed to be forced into a very competitive and judgmental world.
Implications - Beauty is a theme that individuals obsess over since childhood. Many aspire to look glamorous due to images the entertainment industry display and define as the true definition of attractiveness. Consumers are tired of the typical imagery from ads, which makes them feel self conscious. Brands should rethink their strategies and downplay the theatrics for an honest approach that shoppers can relate to.
Pageant Kidtography
Meghan Petersen 'Beauty Pageant' Project Takes You Behind the Scenes
Trend Themes
1. Reimagined Beauty Standards - The Meghan Petersen 'Beauty Pageant' project highlights the need for a shift in beauty standards that are more inclusive and less focused on competition.
2. Authentic Advertising - Consumers are looking for more honest and relatable advertisements that don't contribute to feelings of self-consciousness.
3. Childhood Ethics - The disturbing images in the Meghan Petersen 'Beauty Pageant' project raise questions about the ethics of involving young children in competitive beauty pageants.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry should take a more inclusive approach to redefine beauty standards and promote self-acceptance.
2. Advertising and Marketing - Brands should rethink their advertising strategies to create more authentic and relatable campaigns that resonate with consumers.
3. Child Development and Education - The Meghan Petersen 'Beauty Pageant' project brings attention to the debate surrounding the participation of young children in beauty pageants, calling for a discussion on the potential negative impacts on their wellbeing.